Imagine you are booking with a new dentist and you are not looking forward to it. What would make the decision easier? Probably not a long list of technical terms. More likely you would want to feel that the people are friendly, that the process is explained and that no one will rush you.
You can build that feeling into a page. Introduce the team with first names and photos. Describe in a few relaxed sentences what happens at a first appointment: paperwork, a conversation, an exam. If you are an orthodontist, explain how a consultation is run and who usually attends, since parents often come along with younger patients. If you are a dental technician, speak to your actual audience: nearby offices that need lab work, and how to send you a request.
Practical touches
Mention how to register as a new patient, what to bring and how to reach the front desk. In a city like Toronto, many people travel to appointments between meetings, so give the closest subway or streetcar stop. A practice near Yonge and Eglinton and one in Danforth Village serve quite different communities, but a clear address and hours help both.
When you are ready to publish, set up a free page here and keep the tone as friendly as the office itself.
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